About Us
Expert Advice
Over 35 years experience to help you with your next sewing project.
Repair Service
Dedicated team and spare parts to repair your faulty Sewing Machine.
Sales Consultants
We can guide you when you purchase your next Sewing Machine.
Family Owned Business
Praveena’s Boutique (Trading as Stitchcraft) was established in 1999. It is a family owned and run business. We are the agents for the following brands of sewing machines:
We also stock spare parts and allied goods. We have a full workshop on site where our technical staff has over 35 years experience in repairing both industrial and domestic sewing machines.
Colorful Embroidery Threads
In 2007 we become the distributor for Colorful Embroidery threads in the Eastern Cape. We also stock a full range of embroidery consumables.
Threads Africa
In 2012 we became the agents for Threads Africa, stocking a full range of sewing thread for the footwear, garment, upholstery and automotive industries.
Level 1 BEEEE Company
We are a level 1 BEEEE company. The ownership, management and staff is a hundred percent black.
Our Growth
Over the years the business has grown remarkably; so much so that we have become the leading business in this industry in Port Elizabeth and probably in the Eastern Cape.
Avinesh, the managing director joined the business in 2006 after completing his studies. His vision has seen a phenomenal expansion in our market reach with the introduction of related merchandise and personal attention given to customers.
Who we serve
The business prides itself in catering to the needs of students, housewives, emerging entrepreneurs, cooperatives, business and start up enterprises. The customer is matched to a machine which will satisfy her needs. Whether you are buying a new domestic or industrial machine, parts for your machine or service, this is your one stop shop.
Founded
Praveena’s Boutique was established as a family owned and run business.
Avinesh - MD
Avinesh joined the business in 2006 after completing his studies. His vision has seen a phenomenal expansion in our market reach.
Colorful Embroidery
We become the distributor for Colorful Embroidery threads in the Eastern Cape.
Threads Africa
We became the agents for Threads Africa
Growth
Over the years the business has grown remarkably; so much so that we have become the leading business in this industry in Port Elizabeth and probably in the Eastern Cape.